AGENDA
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Check in at the registration desk and then enjoy some breakfast while networking.
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LUMA Partners
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As consumers continue to shift to streaming for TV viewing, one of the surprises has been the rapid consumer adoption of Free Ad-Supported Streaming TV (“FAST”). At the same time, many of the leading SVOD platforms have opened up ad-supported tiers within the last two years. This session will cover growing adoption of ad-supported models in CTV and the opportunities and challenges across this increasingly complex ecosystem.
Kelly Abcarian EVP, Measurement & Impact, NBCUniversal in
Michael Barrett CEO & President, Magnite in
Ka Srinivasan Co-Founder, Amagi in
Farhad Massoudi CEO, Tubi in
Mike Welch EVP & GM, Xandr in
Moderator: Alan Wolk Co-Founder & Lead Analyst, TVREV in
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Without a doubt, the story of 2023 so far has been the adoption and excitement around new AI tools. This powerful technology seems poised to impact nearly all aspects of our digital lives. With the rapid development of generative AI, one key area of focus is creative technology. This discussion will focus on the coming opportunities and challenges for AI in advertising creative.
Alex Collmer CEO & Founder, VidMob in
Oliver Dore Partner, Technology, Work & Co in
Diana Lee CEO & Founder, Constellation in
Miha Mikek CEO & Founder, Celtra Inc. in
Omar Tawakol CEO, Rembrand in
Moderator: Shelly Palmer CEO, The Palmer Group in
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Commerce media has become one of the hottest subsectors of the ad tech ecosystem over the last year. The channel continues to expand to new platforms looking for additional ways to monetize both off-site and instore. This breakout will discuss the current state of Commerce Media, the role it plays in the broader Ad Tech landscape, and the opportunities and challenges of the burgeoning trend.
Mike Brunick SVP & Head of Global Business Partnerships, Yahoo in
Brian Gleason Global CRO, Criteo in
Bill Michels GM, Retail Media Platform, Moloco in
Cara Pratt SVP, Kroger Precision Marketing in
Are Traasdahl CEO & Founder, Crisp in
Moderator: Joanna O’Connell Consultant, R3 in
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Over the last few years, we’ve seen a pick-up in “horizontal” strategies across the Ad Tech ecosystem as platforms look to further connect advertising demand and supply. These strategies have come from both organic initiatives and M&A as the ecosystem continues to consolidate and drive efficiencies into the bidding process. This forum will discuss this phenomenon and the current state of the programmatic ecosystem.
Jennifer Chen CRO & President, Connatix in
Ofer Druker CEO, Tremor International in
Rajeev Goel CEO & Co-Founder, PubMatic in
Harry Kargman CEO & Founder, Kargo in
Mike Peralta VP & General Manager, T-Mobile Advertising Solutions in
Moderator: Kelly Metz Managing Director, Advanced TV Activation, Omnicom Media Group in
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Charity Spotlight: Jay Sears Founder, Team Dayā (BuildOn) in
Lunch will be served on the Lower Level.
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Among the many challenges with the complexity of Ad Tech is the energy and carbon emissions it takes to operate. While the problem has existed for some time, only recently have marketers, publishers and platforms looked to prioritize sustainability in Ad Tech. This session will cover the growing importance of sustainability and how it can be good not just for the environment, but also for business as Marketers, Publishers, and tech providers can all stand to win.
Andy Batkin CEO, Duration Media in
Martin Bryan Global Chief Sustainability Officer, Mediabrands UM Worldwide in
Brad Jakeman General Partner & Co-Founder, Rethink Food in
Kaitlin Leary McCrann Head of Global Agency & Brand Partnerships, Scope3 in
Amy Williams CEO & Founder, Good-Loop in
Moderator: Sara Fischer Senior Media Reporter, Axios in
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With digital targeting and performance undergoing dramatic shifts due to loss of traditional signals, marketers are looking for solutions to optimize their campaigns in new ways. Here, our experts will address new technologies to optimize campaigns and creatives in order to maximize marketers’ ROI.
Neala Brown SVP, Strategy & Insights, Teads in
Frank Einecke CEO, eye/o in
Marc Guldimann CEO & Co-Founder, Adelaide in
Jorge Poyatos Guiterrez Co-Founder, Seedtag in
Joey Trotz Director, Privacy Sandbox, Google in
Moderator: Ari Paparo CEO, Marketecture Media in
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As the CTV ecosystem continues to expand, there has been a growing number of intersections with other parts of the digital advertising landscapes. These intersections include the migration of buying strategies (performance), the migration of content & marketers (local), and an evolution that can be defined as “CTV” (DOOH, gaming, etc.). We’ll discuss these growing CTV intersections and how they will shape the future of this critical channel.
Jason Fairchild CEO & Co-Founder, tvScientific in
Nicolle Pangis CEO, Ampersand in
Spencer Potts President, Madhive in
Frost Prioleau CEO, Simpli.fi in
Blake Sabatinelli CEO, Atmosphere in
Moderator: Mike Shields CEO, Shields Strategic Consulting in
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With the advent of new privacy regulations and platform changes, the Ad Tech and MarTech data ecosystem is undergoing a fundamental shift. The reliance on scaled third-party data is shifting to world of first-party data, data collaboration, alternative IDs, and probabilistic methodologies. This forum will discuss the challenges and opportunities arising in the new data paradigm.
Sheri Bachstein CEO, The Weather Company, an IBM business in
Chris Feo SVP, Global Sales & Partnerships, Experian in
Kamakshi Sivaramakrishnan Founder & CEO, Samooha in
Matt Spiegel EVP, Media & Entertainment Vertical, Transunion in
Drew Stein CEO & Founder, Audigent in
Moderator: Ana Milicevic Co-Founder, Sparrow Advisers in
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Rishad Tobaccowala Author & Advisor, Podcast/Publicis Groupe in
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Terry Kawaja CEO & Founder, LUMA in
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Continue the discussion for cocktails and conversations on the Lower Level.