Without a doubt, the story of 2023 so far has been the adoption and excitement around new AI tools. This powerful technology seems poised to impact nearly all aspects of our digital lives. With the rapid development of generative AI, one key area of focus is creative technology. This discussion will focus on the coming opportunities and challenges for AI in advertising creative.

The ultimate goal of B2C marketing is to drive more conversions, and yet digital conversion rates have long been stagnant. Come to discuss how new developments in AI, personalization, and customer journey orchestration are changing that dynamic to increase conversions, AOV, and LTV, all while managing a changing data landscape.

Data has become critical to digital marketing, yet it’s undergoing paradigm shifts in data access and usage. As the ecosystem moves away from ubiquitous, albeit flawed, third-party signals, marketers and publishers must figure what data alternatives they have and how they will impact marketing capabilities. This session will discuss these changes and the emerging tactics for marketers to maintain and improve the marketing experience.

As consumers continue to shift to streaming for TV viewing, one of the surprises has been the adoption of Free Ad-Supported Streaming TV (“FAST”). At the same time, SVOD platforms have opened up ad-supported tiers. We’re covering the growing adoption of ad-supported models in CTV and the opportunities and challenges across this complex ecosystem.

The strength and effectiveness of data-driven marketing depends on accurate and useful measurement, yet, as the data landscape changes so does the measurement. This session will discuss how measurement is changing in this current environment and the value / challenges with techniques related to attribution, incrementality, and media mix modeling.

Over the last few years, we’ve seen a pick-up in “horizontal” strategies across the Ad Tech ecosystem as platforms look to further connect advertising demand and supply. These strategies have come from both organic initiatives and M&A as the ecosystem continues to consolidate and drive efficiencies into the bidding process. This forum will discuss this phenomenon and the current state of the programmatic ecosystem.

“Data Clean Rooms” once the buzzword in the MarTech and Ad Tech ecosystem, is getting a facelift as we shift toward first-party data. The real goal is to create data collaboration at scale. Join us for a discussion on the latest developments in how enterprises are working together to get the most out of their data but are doing so in a protected manner.